“Interdisciplinary Research in the Creative Industries”
Dr. Gene Shill
Music industry lecturer, the School of Media and Communication, RMIT University
1400-1500, 06 Jun 2019
ASH 700, Music Rehearsal Hall, Au Shue Hung Building, Ho Sin Hang Campus, HKBU
Dr Gene Shill is a Music Industry lecturer at the School of Media and Communication at RMIT University. He is a creative practice, creative entrepreneurship and record production specialist researching contemporary record production, digital technologies, and creative entrepreneurship in the global creative economy.
With a background in Jazz studies (saxophone), he has toured internationally with the likes of The Blues Brothers, Simply Red, Dionne Warwick, and Cirque Du Soleil and has released music on labels such as Ministry of Sound (AUS), Red Cherry Records (Japan) Vicious Vinyl (AUS), Ridehouse Music (UK), Hed Kandi (USA), Interscope Records, Sony BMG d Universal artists worldwide.
He has worked in the entertainment departments of Universal Studios Osaka (Japan), The Marriott Hotel Nagoya (Japan), The Grand Hyatt Dubai and for Royal Caribbean International, and was one of the lead entertainment consultants throughout the development of Universal Studios at Resorts World Singapore.
The commercialisation of Intellectual Property (IP) in ‘new media’ is driving growth in the Creative Industries, with the global creative economy anticipated to generate over $650 billion in import and export sales worldwide by the end of 2019. This research examines the interplay and tensions between creative practice, intellectual property, and creative entrepreneurship, including their mutual importance as key fundamental assets to successfully negotiate a career in the creative industries where new media is king.
Further, it discusses approaches to commercialising intellectual property through creative practice, and how to develop value propositions for consumers and employers looking to engage or exploit an individual's IP, maximising the return. As disruptive business models and digital platforms have transformed the supply, demand, and finance of creative products, new media professionals must have highly developed entrepreneurial capabilities and an understanding of intellectual property and copyright law considerations to allow them to excel in the global creative industries.